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Search Engine Optimization - Client Case Studies

We've had the opportunity to perform search engine optimization for businesses of various sizes. Below you will find just a sampling of what we've accomplished.

The Niagara Falls Marriott Hotel and Spa

Backgrounder

The Niagara Falls Marriott Hotel and Spa is a very prominent hotel located in Niagara Falls, Ontario. The Marriott Niagara Falls Fallsview Hotel & Spa has the enviable distinction as being the closest hotel to Niagara Falls. As Niagara Falls’ premiere AAA Four Diamond, five-star luxury hotel, the Marriott overlooks the majestic falls – and is just moments from area attractions, casinos and the Scotiabank Convention Centre.

SEO Details

Website: www.niagarafallsmarriott.com

The Need:
Back in the summer of 2004 we were contacted by the marketing department of the Niagara Falls Marriott to help them create a new website with the emphasis placed on achieving better search engine rankings in order to garner more online reservations.

The Results:
Before the optimization process the Niagara Falls Marriott website was an under achiever to say the least. The website was hard-pressed to be in the top 20 pages of any search engine for the important keywords/phrases they wished to be ranked on. Not to mention the website itself consisted mostly of images and no real indexable text that search engines feed off of.

Roar Solutions redesigned the entire website and during this process optimized the site for the keywords/phrases that were needed to get the results.

Google (google.ca) search results as of July 20/2011

Keyword/Phrase Ranking # pages returned
niagara falls hotels 1st page position #4 12,500,000
fallsview hotels 1st page position #3 2,790,000
casino niagara 2nd page position #3 16,000,000
fallsview spa 1st page position #1 720,000
niagara falls hotel accommodations 1st page position #1 6,000,000

 

As you can see the results were quite impressive for an industry that is highly competitive in the search engine industry. The hotel saw an instant increase in targeted website traffic and more importantly online reservations rose approximately 30% within 3 months. Niagara Falls Marriott Hotel & Spa is a firm believer in what website optimization can do for their online business.


Automotive Equipment Solutions

Backgrounder

Automotive Equipment Solutions is a small one-man shop that specializes in automotive hoist equipment supplies and repair. Located in Southern Ontario the owner came to Roar Solutions looking for a new wesbite but more importantly to help get his business/website noticed online. Within a month or so after we completed teh optimization process, the results were amazing.

SEO Details

Website: www.autoequipsolutions.com

The Need:
We were contacted by the owner who was starting up a new business for himself and realized the importance of having a website that could bring him cost-effective leads.

The Results:
Roar Solutions created a highly-effective and optimized website that showcased the products and services of this new start-up company.

As there was no baseline to work from the assumption was to start ranking for various terms within 6 months and start attracting at least 1-2 leads per month.

After 3 months the results were excellent. Leads in the order of 5-10 per month were coming in from across north america of which most turned out to be paying clients.

Google (google.ca) search results as of July 20/2011

Keyword/Phrase Ranking # pages returned
ford smith hoists 1st page position #1 246,000
fluid changers 1st page position #1 847,000
afo parts 1st page position #1 183,000
inground hoist parts 1st page position #1 43,000
4-post hoists 1st page position #3 31,000

 

With these impressive results, the client now swears by his website as a cost-effective lead generation tool to help build his business.