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Website Optimization - Frequently Asked Questions

Frequently Asked Questions about SEO and Website Optimization

What Is Search Engine Optimization (SEO)?

Search Engine Optimization (SEO for short) is the act of optimizing a webpage and/or web site to perform well in the search engines Google, Yahoo, MSN. Choosing targeted keyword phrases relating to your site ensures that your website places well when those keywords are queried on search engines. Without top listings, your web site has little chance of gaining valuable search engine traffic.

SEO can be a very involved and challenging process that involves analyzing a website, itís actual content, the code that makes the website function and much more.

Why is Search Engine Optimization so important?

Search engines are extremely important for any online business. With over 85% of Internet users use search engines to find products and services before they make a buying decision. You can see right away that it's a good thing to ensure that your website is as highly ranked as possible.

SEO ensures your web site has all of the necessary criteria to rank high in search results for the major search engines. Without high rankings, your web site has little chance of gaining search engine traffic. A professional SEO campaign can offer you the best ROI (return on investment) by delivering fresh, targeted traffic to your web site that is both free and targeted in nature.

What are the best keywords for your website?

The best keywords are those words and phrases commonly typed in by your potential customers, but are not being used much on your competitors websites! You'll never find these words by guessing! Amateurs guess! We're not just talking about finding good keyword phrases, but we're talking about finding those extraordinary niche phrases that are in high use but extremely low competition.

Choosing the right search engine optimization keywords is crucial to search engine success. If you choose keywords that are too broad you will have difficulty converting visitors into buyers. If the chosen keywords are too competitive, you may be indexed dozens of pages deep. What words do you choose?

It is best to choose keywords that are highly relevant to your products and services. The best-case scenario is choosing targeted keywords that are popular. Optimizing your web site for keywords that no one is searching for is a waste of time and money.

How can I get better placement in the search engines?

To get high search enginge rankings takes time, money, and know-how. Our SEO packages are all geared to help your site reach high rankings.

If you would like to spend time working on your own website to improve rankings, we suggest Search Engine Watch as a source of industry information.

Can you guarantee me #1 Rankings for my website?

Unfortunately with Search Engine Optimization there is absolutely no guarantee we can make in terms of #1 Rankings.

What we will guarantee is that we will improve your rankings and make your website much more friendly to search engines which will in turn, over time, drastically improve search engine traffic to your website.

There are many factors to how search engines rank a website for keywords and phrases that users type in to make their searches. The rankings are dynamic in nature and change constantly so that where a website ranks today for a certain term may change by tomorrow. What we do is take the voodoo out of the whole process through our step by step techniques that ensure that the keyphrases we are targetting your website for improve over where they are before your website goes through the optimization process.

Be wary of any company that promises you #1 rankings as this is 100% false, nobody can promise you this. Don't take our word for it, here is an excerpt directly from Google stating the same thing...

"No one can guarantee a #1 ranking on Google.
Beware of SEOs that claim to guarantee rankings, allege a "special relationship" with Google, or advertise a "priority submit" to Google."

Please visit this link on google which states just this fact: click to view

Do I have to sign a contract with Roar Solutions for this service?

You never have to sign long term ongoing contracts with us for any of our services.

How long before I can start to see an improvement in my rankings?

It can typically take anywhere from a few weeks to a few months from the time we complete the optimization process until you start to see an improvement in rankings. Why? Search engines operate (for the most part) independently from the other and therefore some are quicker than others at updating their records.

You have to remember that these search engines have billions and billions of webpages to go through (or "index"). So the saying "Rome wasn't built in a day" definitely applies to the website optimization process.

I've been contacted by another SEO company who claims I can be #1 everywhere

This is a common item we hear from clients and you should absolutely never give your money to a company who claims this.

Why?

Simple. These companies use automated tools to submit your website to a wide variety of search engines. The problem is that most of these search engines, especially the Big 3 (Google, Yahoo and MSN) typically frown upon this practice. So the end result is that this type of thing can actually hurt your website rankings in the long run.

We take the time to hand submit your website to the BIG 3 search engines and a few others which encompass approx. 98% of all the search traffic that people use online. We do not use any automated tools to do this process. We use what is called "whitehat" SEO practices for our clients. What this means is that we basically go by the book and do not try to trick search engines into getting higher rankings for your website. In the end this is the best practice.

Oh and lastly Google themselves even state that no company on the planet can guarantee #1 rankings as their ranking algorithms change almost daily. Hmmm, I think I'll go with Google on this one.

What happened to Google Places?

As a business owner, you can still use Google Places to manage your business. As a user, you can now rate, review and upload photos through our new local search experience, Google+ Local.

Google+ Local is a new destination for all your reviews, plus much more. Youíll get personalized recommendations, see what your friends are up to, and help others find great places. You can also get deeper insights into locations from Zagatís expressive 30-point scoring scale and Zagatís summaries of user reviews, and even make reservations with OpenTable directly from a businessís Google+ page.