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Mortgage Broker and Loan Officer Landing Pages
January 29, 2020
Why should Mortgage Brokers and Loan Officers be using landing pages?
The real question is Why Wouldn’t you? Landing pages help increase your conversion rates which help increase revenue.
Landing pages are focused on a single goal and that is to convert your website visitor into a new lead and then hopefully a new client.
For Mortgage professionals...
Landing pages are a great way to garner traction, attention and leads for specific mortgage products or services you provide. Examples might be Reverse Mortgages, Mortgages for First Time Home Buyers, Debt Consolidation and more.
Your landing page would be focused on that single product or service and you would typically have a lead capture form on the landing page and in return, you would typically offer that person a free guide, report, trial, etc. to make it worth their while.
Quick Fact: approx. 66% of businesses are now using at least 1 landing page to help drive targeted traffic from their online ads.
How do clients get to my landing page?
Typically you would promote your landing page via a few different methods.
1) Email Marketing
2) Online ads via Google or Facebook
3) TV or radio ads
4) Via Email Signatures
The importance of marketing your products and services is well known and with competition in every local market getting tougher and tougher it’s essential to differentiate yourself. We’ve helped many Mortgage Professionals with their landing page needs.
Below you will find a few examples of some Mortgage Broker, Agent and Loan Officer landing page designs to help give you some ideas.