Website Design, Marketing and Inspiration Blog
Educational items to help you succeed online.
Category: Content Marketing (38 posts)
SEO vs AEO vs GEO: The New Search Mortgage Pros Need to Master for 2025 & Beyond
May 4, 2025
If you’ve been hearing new acronyms tossed around—SEO, AEO, GEO—and wondering whether they’re just more marketing jargon, relax. In this plain‑English guide we’ll break ...
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The Future of Web Design: What Mortgage Brokers Should Expect from AI and Automation
February 21, 2025
The web design industry is rapidly evolving, and mortgage brokers are poised to benefit from the next wave of technological advancements: AI (Artificial Intelligence) and automation. These tools are t ...
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How to Create Engaging Blog Posts for Your Mortgage Broker Website
February 1, 2025
A well-maintained blog in the competitive mortgage industry can set your website apart, establish authority, and attract potential clients. Engaging blog posts help educate your audience, answer commo ...
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Boost Your Mortgage Business with SEO: Essential Tips for Loan Officers
January 9, 2025
Search Engine Optimization (SEO) is vital for loan officers looking to expand their reach and attract more clients online. A well-executed SEO strategy ensures your website ranks better on search engi ...
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10 Innovative Mortgage Marketing Strategies for 2025: Beyond the Basics
December 2, 2024
Can you believe we're already looking ahead to 2025? Time sure flies when you're crunching numbers and closing deals. But as the years roll on, so does the evolution of marketing strategies. If you're ...
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Staying Ahead of the Competition: Why Blogging is Essential for Mortgage Brokers
November 18, 2024
In the fast-paced mortgage brokerage world, staying ahead of local competition is crucial. One powerful tool that can elevate a mortgage broker's business is a well-maintained blog. Here’s why h ...
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Creating High-Quality Content: A Key to Success for Mortgage Brokers and Real Estate Agents
September 28, 2024
In today's digital world, where information is plentiful and competition is intense, high-quality content has become essential for success—particularly for mortgage brokers, real estate agents, ...
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How the Bank of Canada's Rate Cuts Could Impact Mortgage Brokers and Real Estate Agents: Why It's Time to Update Your Website
September 4, 2024
Today, the Bank of Canada announced its third consecutive interest rate cut, which could have far-reaching implications for the mortgage and real estate industries. As a web development company specia ...
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How to Create an Effective Email Marketing Strategy That Boosts Brand Loyalty and Sales
August 30, 2024
Email has been around for over 50 years and is more relevant than ever. As a startup, leveraging email marketing can significantly boost awareness and drive sales. By 2027, email marketing is projecte ...
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7 Great Ways to Utilize ChatGPT for Your Mortgage Business
June 3, 2024
In today's fast-paced digital world, leveraging cutting-edge technology can give your mortgage business a competitive edge. One such innovative tool is ChatGPT, a language model developed by OpenAI. C ...
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The Digital Goldmine: Transforming Your Mortgage Website into a Lead Generation Powerhouse
August 4, 2023
With the growing digital transformation, your mortgage website isn't just a business card anymore - it's a goldmine of potential leads, waiting to be tapped into. The question is, how do you transform ...
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2023 - Best times to post to your social media channels - Mortgage Brokers, Loan Officers and Small Business Owners
May 23, 2023
Finding the Best Days and Times to Post on Social Media for Mortgage Brokers, Loan Officers, and Small Business Owners Introduction In today's digital age, social media has become an integral part o ...
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Tips to optimize your Mortgage, Real Estate and Small Business Blog Posts for Google
December 27, 2021
How to optimize your blog post for search engines like Google This article is about how to optimize your blog for search engines. Blogs are a great way to build your online presence and reputation, a ...
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5 Reasons Why You Should Be Using Google Analytics For Your Mortgage and Small Business Website
October 20, 2020
What is Google Analytics? It is a service offered by Google that tracks and reports website traffic.For more info on this topic, here's a quick read: What is Google Analytics - Very Basic Exp ...
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ADA Compliance for US Based Loan Officer Websites
October 4, 2020
What is the ADA? Ada stands for the Americans with Disabilities Act; it is a civil rights law that prohibits discrimination against individuals with disabilities, ensuring they have the same rights a ...
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Google My Business Update and How it May Affect Your Business
March 6, 2020
A recent update to Google My Business Listings has left company profiles without the 'Service Area' feature. What does this mean? Would this affect your business? What Are Google Business Listings ...
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What Is A Blog And Why Does My Mortgage Website Need One?
February 19, 2020
Blogs, they appear to be everywhere. What are they? What does it do? Why are they everywhere? Is it different than a website? How do I start my own? Blog Definition: a regularly updated website or ...
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I search for my name in Google and my website doesn't show up, Why?
October 9, 2019
I search for my name in Google and my website doesnt show up, how come? In a nutshell when you do Google searches for specific keyword terms (ie. like your name) Google then shows the results based u ...
read more5 Effective Ways to Drive Traffic to Your Website
July 17, 2019
FINALLY! Your website is looking almost as great as you and now you want to show the world. Your website is basically your digital storefront and you need to get as many clients coming in as possib ...
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NEW TRIAL - Branded Blog Images for Blog Posting and SEO clients
September 25, 2018
We are always looking for ways to spruce up and add value to our products and services here at Roar Solutions. Recently our team decided to trial run the creation of custom branded images for our clie ...
read moreWant Help With Social Media For Your Mortgage or Real Estate Business?
May 9, 2018
Now that you have a website for your mortgage or real estate business why not add the social media package to help you get your name out there and for potential new clients to come across. Here are 8 ...
read more10 Beautiful Facebook Covers for Canadian Real Estate Agents
December 10, 2017
How do you make your Real Estate Facebook covers stand out? Well we have a few examples of some very clean and beautiful Facebook covers we've completed for some of our Canadian Real Estate client ...
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10 Beautiful Facebook Covers for Mortgage Brokers
October 19, 2017
How do you make your Mortgage Facebook covers stand out? Well we have a few examples of some very clean and beautiful Facebook cover examples we've completed for some of our Mortgage Broker clients ...
read moreSocial Media for Mortgage Agents: How to Position Yourself as an Expert
August 24, 2017
What should you be doing to promote your business on social media? Social media moves quickly. You may not always have time to post to social media or share that interesting article on the latest int ...
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Social Media for Real Estate Agents: What Should You be Doing on Facebook?
August 23, 2017
What should you be doing to promote your business on social media? Social media moves quickly. You may not always have time to post your real estate listings to social media or share that interesting ...
read more6 Tips to Help You Get More out of Social Media
July 31, 2017
So, you’ve got your Facebook and Twitter accounts all set up. You’ve posted about your latest real estate listing (or what you had for dinner). Now what? In this article, we’ll rev ...
read moreNew Mortgage Website Optimization Cllient - Tania Campfield
November 28, 2016
We'd like to welcome aboard Tania Campfield as one of our latest Website Optimization (SEO) clients. Tania is a Mortgage Broker in the Maple Ridge area of BC. She was looking to help drive more targe ...
read more6 Great Ways to help convert website visitors into leads for Mortgage and Real Estate Agents
November 21, 2016
You see you have websites visits each month but you're not getting any phone calls or leads, what gives? It's unfortunately a very common misconception that simply having a website should bring you l ...
read moreMy Mortgage or Real Estate Website isn't generating enough leads... Why?
September 23, 2016
From time to time we get comments from clients along the lines of 'I've had a website for a few months now but I don't receive any leads from it, why is this?' Well let's help top try and shed some l ...
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3 Key Factors in Building Your Online Profile
April 27, 2015
The world of marketing is constantly changing. Social media and content have become the major drivers of a successful internet marketing campaign. While your website is considered the hub of your onli ...
read moreYour Blog is the Vital Keystone
January 27, 2015
Social Media Marketing: Your Blog is the Vital Keystone The marketing world is abuzz with the power of social media. There isn’t a brand or marketing firm that isn’t all over Twitter.com ...
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Ensure your business complies with the new Canadian Anti Spam Law
April 23, 2014
The new Canadian Anti-Spam legislation now requires express consent before sending any email. That means that people have to explicitly say they want to receive your emails, by either checking a ...
read moreInbound & Outbound Marketing for Realtors and Mortgage Brokers
October 9, 2013
Consumers no longer rely on cold calls, direct mail, TV or billboards, — a.k.a. outbound marketing — to learn about products and services, because the web has empowered them. Savvy bu ...
read moreShould Your Broker Business Be Using Google+
October 9, 2013
Yes you’ve likely heard about Google Plus. Wondering what it's all about and whether or not you should be using it for your Real Estate or Mortgage business? Great Question. What Is Googl ...
read moreIs Your Real Estate or Mortgage Business Using Social Media To Drive New Leads?
October 9, 2013
If you are a business professional or a business owner you’ve heard that you should be using at least some form of social media to help educate your clients, drive traffic and engage with new an ...
read moreLeverage Yourself as a Real Estate & Mortgage Expert by Using Social Media [INFOGRAPHIC]
October 9, 2013
Find out which platforms are right for trageting your main demographic by using these tips and resources! ...
read moreContent Marketing is Hot! [InfoGraphic]
October 9, 2013
We came across a great article we wanted to share with everyone by Jeff Bullas from JeffBullas.com. 2008 was the dawn of “pull marketing” or “inbound marketing” rather than pu ...
read moreWhy Content Is Still King When It Comes to Lead Generation
October 9, 2013
Marcus Sheridan is one of three owners of River Pools and Spas, which installs swimming pools and hot tubs throughout Maryland and Virginia. Since joining the business in 2002, Sheridan has spear ...
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