Website Design, Marketing and Inspiration Blog
Educational items to help you succeed online.
Are You Ready for AEO? Here’s What It Means for Your Mortgage Business
May 6, 2025
Just when we mastered SEO, a new player has arrived: Answer Engine Optimization (AEO). It’s reshaping how people find and trust information online. If you embrace it now, your mortgage business ...
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New Mortgage SEO and Adwords Client - Ken Walters
May 6, 2025
We would like to welcome aboard our newest Mortgage SEO and Google Adwords client Ken Walters.Roar Solutions has created an entirely new website presence for Ken and his team as seen at www.kenlockmor ...
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SEO vs AEO vs GEO: The New Search Mortgage Pros Need to Master for 2025 & Beyond
May 4, 2025
If you’ve been hearing new acronyms tossed around—SEO, AEO, GEO—and wondering whether they’re just more marketing jargon, relax. In this plain‑English guide we’ll break ...
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How to Get Your Business Mentioned in AI Overviews: A Guide for Mortgage and Real Estate Pros
April 5, 2025
AI-generated summaries are changing how people find information online — including how they see you. These summaries, called AI Overviews (AIO), appear at the top of Google search results and ai ...
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The Importance of Accessibility in Mortgage Broker Web Design
March 19, 2025
In today’s digital-first world, having a functional and visually appealing website is essential for mortgage brokers. However, one critical factor often overlooked is accessibility. An accessibl ...
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Streamline Your Mortgage Application Process with Online Forms and Tools
March 6, 2025
In today’s fast-paced world, clients expect convenience and efficiency—especially when it comes to applying for a mortgage. Gone are the days of cumbersome paper applications and long in-p ...
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How to Leverage Google Analytics to Improve Your Mortgage Broker Website
March 3, 2025
Your website is a key tool for attracting and converting leads in the competitive mortgage industry. However, if you’re not tracking how visitors interact with your site, you might miss opportun ...
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The Power of Email Capture Forms on Your Mortgage Broker Website
March 1, 2025
Building a steady stream of leads in the mortgage industry is vital to sustaining and growing your business. While social media and paid ads are practical tools, they often don’t provide a way t ...
read moreWhy a Website Redesign Can Revitalize Your Mortgage Brokerage Business
February 25, 2025
Your website is more than just a digital presence—it’s often the first impression potential clients have of your mortgage brokerage business. An outdated or inefficient website can hold yo ...
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The Future of Web Design: What Mortgage Brokers Should Expect from AI and Automation
February 21, 2025
The web design industry is rapidly evolving, and mortgage brokers are poised to benefit from the next wave of technological advancements: AI (Artificial Intelligence) and automation. These tools are t ...
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