Website Design, Marketing and Inspiration Blog
Educational items to help you succeed online.
SEO vs AEO vs GEO: The New Search Mortgage Pros Need to Master for 2025 & Beyond
May 4, 2025
If you’ve been hearing new acronyms tossed around—SEO, AEO, GEO—and wondering whether they’re just more marketing jargon, relax. In this plain‑English guide we’ll break ...
read more
How to Get Your Business Mentioned in AI Overviews: A Guide for Mortgage and Real Estate Pros
April 5, 2025
AI-generated summaries are changing how people find information online — including how they see you. These summaries, called AI Overviews (AIO), appear at the top of Google search results and ai ...
read more
The Importance of Accessibility in Mortgage Broker Web Design
March 19, 2025
In today’s digital-first world, having a functional and visually appealing website is essential for mortgage brokers. However, one critical factor often overlooked is accessibility. An accessibl ...
read more
Streamline Your Mortgage Application Process with Online Forms and Tools
March 6, 2025
In today’s fast-paced world, clients expect convenience and efficiency—especially when it comes to applying for a mortgage. Gone are the days of cumbersome paper applications and long in-p ...
read more
How to Leverage Google Analytics to Improve Your Mortgage Broker Website
March 3, 2025
Your website is a key tool for attracting and converting leads in the competitive mortgage industry. However, if you’re not tracking how visitors interact with your site, you might miss opportun ...
read more
The Power of Email Capture Forms on Your Mortgage Broker Website
March 1, 2025
Building a steady stream of leads in the mortgage industry is vital to sustaining and growing your business. While social media and paid ads are practical tools, they often don’t provide a way t ...
read moreWhy a Website Redesign Can Revitalize Your Mortgage Brokerage Business
February 25, 2025
Your website is more than just a digital presence—it’s often the first impression potential clients have of your mortgage brokerage business. An outdated or inefficient website can hold yo ...
read more
The Future of Web Design: What Mortgage Brokers Should Expect from AI and Automation
February 21, 2025
The web design industry is rapidly evolving, and mortgage brokers are poised to benefit from the next wave of technological advancements: AI (Artificial Intelligence) and automation. These tools are t ...
read more
Why Agents in the Mortgage Industry Should Focus on Building a Personal Brand Online
February 19, 2025
In the competitive mortgage industry, differentiating yourself is more important than ever. While expertise and experience matter, they’re often insufficient to differentiate you from the compet ...
read more
How to Optimize Your Loan Officer Website for Local Search Results
February 5, 2025
As a loan officer, your website is a valuable tool for connecting with prospective clients in your community. With more people turning to search engines to find mortgage and loan services, optimizing ...
read more