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6 easy ways to optimize your Mortgage, Real Estate and Small Business Blog Posts for Google
April 21, 2021
Blogs are an amazing way to build your online presence and reputation, and they're also a great way to help generate income. The more traffic you get, the more eyeballs on your site can equate to more clients and therefore more money for you.
Plan your content based on keyword research
Once you have found relevant keywords, you can use them to optimize your blog posts. You can do this by making sure that your blog post title contains the keyword you are targeting. You can also use the keyword in the URL string, in the meta description and in the title of your blog post.
In our experience, this is a good start but will not be enough. The most effective way to rank for a keyword is to use the keyword in the actual body of your blog post.
In the old days, you could do this by just including the keyword in your title and the body of the post. But today, Google will scan the content of your entire post and try to “understand” what your blog post is about. So you're going to have to step up your game.
You have to make your content truly valuable and make it clear what you're trying to communicate to your readers.
It is important to know what keywords people use to search for your products or services.
Google's Keyword Planner is a great tool to find out what keywords people are using to search for products or services like yours.
You can use the Keyword Planner to find out what keywords people are using to search for products or services like yours.
Use a powerful blog post title to enhance things
A powerful blog post title is one of the most important aspects of writing a successful blog article. In fact, you're much more likely to get people to read your article if you have a good title and a good introduction. Both of these things are important for ranking higher in search results, as well as for attracting potential customers for your business.
Below are just a few tips on how to write great blog post titles to attract and encourage people to read your posts.
1. Start with a question.
Questions are an effective way to draw in readers, and make them want to finish the post.
2. Tell an interesting story.
Share a story that will continue to resonate with your readers long after the post is done.
3. Make an offer.
Offer a specific solution or resource for the reader.
4. Request a response.
Engage your readers. Ask their opinion and make the post interactive. This type of post will get more shares and comments. It's also a great way to repurpose an old blog post that you haven't posted in a while.
Link to at least one of your own articles or webpages in your blog. This helps users easily navigate to other pages, it engages them more, and these links will create a contextual relationship between your webpages. On top of that, it will ensure a link back to your website if your article gets shared by another website. Creating good content increases the shareability and the chance that other websites will link to it, so aim to create quality content! Use images and videos. Images and videos are more likely to be shared than plain text. They can also help break up text and make it more interesting to read.
Images and videos are more likely to be shared than plain text. They can also help break up text and make it more interesting to read. Use a catchy title. The title of your blog post is one of the most important factors in determining whether it will be shared.
Use relevant images, include the right visuals
Another way to optimize your blog posts is to use relevant images. You can use relevant images to help you rank for your target keywords. Moreover, relevant images can help you increase the time spent on your blog. posts by making the blog posts more visually appealing.
When you are writing your blog posts, you should try to use images that are relevant and related to the blog post. If you can't find any images that are relevant to the blog posts, you should consider creating your own images. Not only will using relevant images make your blog posts more visually appealing, but it will make your blog posts easier to read and understand too.
As we know a picture is worth a thousand words. When creating content, make sure to include videos if you have them as they can be very compelling to end users.
Include a video
When creating a blog article, make sure to include videos if you have any. Adding videos in your blog post makes your post more digestible and most of all more shareable.
If you upload videos of your products or services, you'd be able to create a stronger brand identity. The products and services that you offer should be relevant to your audience. In this way, your website can be a direct reflection to your target market.
You can also get more leads by using video. For instance, a video that lists down the benefits of a certain product can be used as a lead generation tool. It can attract more leads if your video was creative and had a unique idea.
Pro tips: Include a clear Call-to-Action.
Write 100% unique content, don't duplicate it.
Be careful not to copy text. Each text on each page must be unique. be creative about the content you write. Bring value to your readers. You have to write for humans first and of course, think to the search engine. Writing quality content is a must.
Research should be very important for the content you write. After all, you don't want to add content that is already there in the web. Learn the latest and most newsworthy information.
You don't need to blog about hard news events though. Blog about topics you are a specialist or a professional in. It's better to discuss about your area of expertise and let the traffic come to you.
You blog about it (with useful content) and the internet will bring you business. Either way, you are going to have to blog and create a great piece of content. No matter what the topic of your blog is, you're going to need to put in some time and effort into making it great.
Use social media to your benefit
You can also use social media to help you optimize your blog posts. You can use social media to share your blog posts. You can also use social media to interact with your audience. Social media is a great way to build a relationship with your audience.
Your next visitors are also on social media, and that's where you can find them. Once you are able to establish a relationship with your audience, they will be more receptive to your message.
These are just a few great ideas based on years of experience. If you have any questions at all please be sure to contact us