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Are You Ready to Bring in New Mortgage Clients in 2024?
January 4, 2024
Are You Ready to Bring in New Mortgage Clients this Year?
It's been a tough year for mortgage brokers and loan officers, but there is hope on the horizon. With mortgage rates declining in the US and the Bank of Canada remaining firm in its commitment to restoring price stability, real estate is looking up. As we wait for lending rates to settle down in 2024, now is the time to lay down some infrastructure that will strengthen your online presence. The more visible you are to your potential clients, the greater the chance you'll capture their attention—and their business.
What can you do now to make sure that potential homeowners in your area think of you when they're looking to buy?
Your website: Creating your online calling card
An attractive, professionally designed website is one of the best things you can do to establish your unique presence online. Is your contact information correct? Is anything on your site broken or hard to find? Do things look dated and stale? Now is the time for a refresh.
A well-designed, professional website doesn't need to break the bank. Setup starts at $199.
Website add-ons: Generating leads
Go beyond the basics with website add-ons that will make your website work harder for you.
- Funnel forms start the mortgage approval conversation with prospective clients with the results landing directly in your inbox. Setup for as little as $29.
- Chat widgets connect you in a quick, informal way when you've already got a potential client's attention. Install your preferred chat widget for only $25.
- Landing pages capture leads with a clear call to action and focused content that won't distract your audience. One-time landing page setup starts at $299 and can pay off for years to come.
Fresh content: Building trust in your expertise
Updating your website regularly helps potential homebuyers see that your business is healthy and that you're up-to-date on mortgage trends. Of course, writing your own content can be a bit of a time sink. You've got work to do!
Add monthly and weekly content updates to your website for as low as $99 per month. This includes your monthly website hosting fee along with blog posts, trending news, an email account, and even updates to your Facebook and Instagram business accounts.
Website Optimization: Making your website easier to find on Google
Search Engine Optimization makes your website more visible to local prospects by improving your ranking in Google Search. A process of refining and tweaking keywords, content, and more, SEO is a minimum 6-month commitment to levelling up your web presence.
Now is the time to get started! Monthly SEO packages start at $399.
Are you ready for a better year?
Lending rates are projected to decline this year. We've all reined in spending due to rising inflation and a struggling real estate market, but a brighter outlook for 2024 means now is a good time to prepare for an increase in home sales. When clients start looking to buy a new home, will you be ready?
Be more accessible. Be more searchable. Be prepared.
Reach out to us for a discovery call. We'll help you figure out which online marketing options make sense for you and your budget.
Need more help or have any questions?
Contact Us today if you might be interested in learning more about any services that we offer and how we can help bring your website to the next level.