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Data-Backed Tips to Get More Online Reviews for Your Mortgage Business

October 16, 2024

Hello there!

If you're in the mortgage business, you already know that trust is everything. Potential clients are making one of the biggest financial decisions of their lives, and they need to know they're in good hands. One of the most powerful ways to build that trust is through online reviews. In fact, studies show that a significant majority of consumers read online reviews before engaging with a local business. So, let's dive into some data-backed tips to help you garner more online reviews and, ultimately, more clients.

1. Provide Exceptional Service Worth Reviewing

This might sound obvious, but it's the foundation of everything else. When clients receive outstanding service, they're more inclined to share their positive experiences.

Tip: Personalize your service. Remember important dates, check in regularly, and provide resources that cater to your client's specific needs.

2. Ask for Reviews at the Right Time

Timing is crucial when requesting a review. The best moment is when your client is happiest—typically right after closing a deal.

Data Point: Businesses that ask for reviews at optimal times often see a significant increase in review volume.

Tip: Send a personalized thank-you email after closing, and kindly ask if they'd be willing to share their experience online.

3. Make It Easy for Clients to Leave Reviews

The more straightforward the process, the more likely clients will follow through.

Data Point: Customers are more likely to leave a review if it's easy to do so.

Tip: Provide direct links to your review profiles on platforms like Google Business Profile, Yelp, or Zillow in your emails or text messages.

4. Leverage Multiple Platforms

Don't limit yourself to just one review site. Different clients prefer different platforms.

Data Point: Consumers often check multiple sources and read several reviews before trusting a business.

Tip: Encourage clients to leave reviews on various platforms where your business has a presence. This not only broadens your reach but also boosts your SEO.

5. Respond to All Reviews—Positive and Negative

Engaging with reviews shows that you value client feedback.

Data Point: Many consumers read businesses' responses to reviews, which can influence their perception.

Tip: Thank clients for positive reviews and address any concerns raised in negative ones professionally and promptly.

6. Showcase Reviews on Your Website and Social Media

Sharing testimonials amplifies their impact.

Data Point: Featuring reviews can significantly increase conversion rates.

Tip: Create a dedicated testimonials page on your website and share positive reviews on your social media channels (with the client's permission, of course).

7. Implement a Review Generation Tool

Technology can streamline the review collection process.

Data Point: Businesses using automated review requests often see an increase in review volume.

Tip: Utilize CRM systems or specialized software that automates review requests and follow-ups.

8. Educate Clients on the Importance of Reviews

Sometimes, clients don't realize how much a review can help your business.

Data Point: A significant number of consumers will leave a review if asked, especially when they understand its impact.

Tip: Briefly explain to clients how reviews help you improve and continue providing excellent service.

9. Offer Exceptional Post-Service Support

Your relationship with clients doesn't end at closing.

Data Point: Companies that provide ongoing support are more likely to receive reviews.

Tip: Follow up periodically to check in, offer refinancing options, or provide market updates.

10. Stay Compliant with Review Policies

Ensure you're following the guidelines set by review platforms.

Data Point: Violating review policies can result in penalties or removal of reviews, impacting your online reputation.

Tip: Avoid offering incentives for reviews and ensure all feedback is authentic and unsolicited.

Bonus Tip: Encourage Video Testimonials

Video adds a personal touch that written words sometimes can't capture.

Data Point: Businesses that use video testimonials often report an increase in conversion rates.

Tip: Ask satisfied clients if they'd be comfortable sharing their experience on video, perhaps during a celebratory moment like a closing ceremony.

Conclusion

Building a robust collection of online reviews is more than just a numbers game—it's about creating genuine connections and delivering top-notch service that clients feel compelled to share with others. By implementing these data-backed strategies, you're not only enhancing your online presence but also fostering trust and credibility that sets you apart in the competitive mortgage industry.

Remember, every review is an opportunity to showcase your dedication and expertise. So, start integrating these tips today, and watch as the positive feedback—and new clients—begin to flow in.