Website Design, Marketing and Inspiration Blog

Is Your Mortgage Broker Website Costing You Leads? Here’s How to Find Out

December 14, 2024

Your website is essential for drawing in and converting leads in today's competitive mortgage industry. But what if your website is costing you those valuable leads? Many mortgage brokers need to pay more attention to critical aspects of their site that can result in high bounce rates, negative user experiences, and, ultimately, lost business. If your site isn't performing as well as it should, you could miss out on potential clients without realizing it.

Here's how to determine whether your mortgage broker website is costing you leads—and what you can do about it.

Your Website Is Not Mobile-Friendly

In an age where mobile browsing is dominant, a poorly functioning website on smartphones and tablets can drive away potential clients. If your site isn't mobile-optimized, visitors may struggle to navigate, view content, or fill out forms, leading to frustration and a quick exit. A mobile-friendly website is responsive, meaning it adjusts to adapt to any screen size, ensuring a smooth experience whether a visitor uses a phone, tablet, or desktop.

To find out if your site is mobile-friendly, use an online mobile-friendly site test or try navigating your site on a smartphone. If the text is too small, images are misaligned, or the forms are complex, consider redesigning.

Slow Loading Times Are Driving Visitors Away

Did you know that 53% of users will leave a website if it takes more than three seconds to load? A slow-loading site can be a silent killer for lead generation, especially for mortgage brokers, where clients expect quick access to information.

Various factors can cause slow load times, such as unoptimized images, excessive plugins, and inefficient code. Tools like Google PageSpeed Insights or GTmetrix can help you analyze your website's speed and identify areas for improvement. If your site takes too long to load, visitors may leave before seeing what you offer.

Your Content Isn't Targeted to Your Audience

Compelling content is essential to capturing leads. If your website's messaging is too vague or doesn't address the specific needs of your target audience, visitors may leave without engaging further. For mortgage brokers, this means tailoring your content to address common questions, concerns, and scenarios that potential clients face.

Take a close look at the content on your site. Is it providing valuable information? Is it easy to understand? Does it speak directly to your audience's needs? If your content isn't relevant or engaging, it may be costing you leads.

Your Site Lacks Clear Calls-to-Action (CTAs)

A well-designed mortgage broker website should direct visitors to take specific actions, like completing a contact form, using a mortgage calculator, or scheduling a consultation. If your site lacks clear, compelling CTAs, visitors may not know what steps to take next, leading them to click away instead of engaging further.

CTAs should be prominent and easy to understand. Whether it's 'Get a Free Consultation' or 'Use Our Mortgage Calculator,' a strong CTA can help convert visitors into leads. If your CTAs are buried in the content or missing altogether, your website could be losing valuable opportunities to connect with potential clients.

Poor Navigation Makes Your Site Hard to Use

If visitors can't find the information they're looking for quickly, they're likely to leave. A confusing or cluttered navigation structure can cause frustration and prevent users from accessing critical pages like your services, blog, or contact form.

Take the time to assess how easy it is to navigate your site. Is your menu simple and intuitive? Are essential pages accessible with just a few clicks? If your website's navigation is confusing or overwhelming, visitors may not stick around long enough to become leads.

Your Site Isn't Optimized for Search Engines (SEO)

Having a beautiful website doesn't matter if no one can find it. Search engine optimization (SEO) is essential for making sure your site appears in relevant search results when potential clients are looking for mortgage services. If your site isn't optimized for SEO, you may be missing out on organic traffic from Google and other search engines.

An easy way to assess your site's SEO performance is to check whether your pages are ranking for relevant keywords, such as 'mortgage broker in [city]' or 'mortgage refinancing.' If your site isn't showing up in searches, it could be a sign that your SEO needs work.

Outdated Design Turns Visitors Away

First impressions matter. If your website looks outdated, unprofessional, or cluttered, visitors may associate those qualities with your business and leave without exploring further. Modern web design focuses on clean, user-friendly layouts that instill confidence in potential clients.

If your site hasn't been updated in a few years, it might be time for a refresh. Websites with modern, clean designs tend to perform better in terms of user engagement and lead generation.

Conclusion: How Roar Solutions Can Help

If any of these issues sound familiar, your mortgage broker website could be costing you leads. Fortunately, the team at Roar Solutions is here to help. With over 20 years of experience and a reputation trusted by thousands of mortgage professionals, we specialize in creating and managing custom websites designed specifically for the mortgage industry.

From mobile optimization and lightning-fast load times to targeted content and SEO, we offer everything you need to turn your website into a powerful lead-generation tool. Don't let an underperforming website hold you back—contact Roar Solutions today to find out how we can revolutionize your online presence and assist you in attracting more leads.