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How to Get Your Business Mentioned in AI Overviews: A Guide for Mortgage and Real Estate Pros

April 5, 2025

AI-generated summaries are changing how people find information online — including how they see you. These summaries, called AI Overviews (AIO), appear at the top of Google search results and aim to give users a fast, trustworthy answer to their query.

Getting your real estate or mortgage business featured in these AI Overviews can mean more exposure, traffic, and a more substantial online presence. So, how do you improve your chances of being included?

Let’s break it down.

What Are AI Overviews?

AI Overviews are the snapshots Google (and other search engines) generate at the top of specific search results. Rather than just listing websites, these summaries pull helpful content directly into the search results page using AI.

They favour content that is:

• Straightforward and easy-to-read
• Authoritative and trustworthy
• Aligned with what people are searching for

For professionals like mortgage brokers, real estate agents, and loan officers, showing up in these summaries can put your name in front of potential clients before they click.

Why Being Included Matters

If your business appears in an AI Overview:

• You’re seen as a go-to expert in your field.
• You get prime placement without paying for ads.
• You attract higher-quality visitors to your website.

In today’s competitive market, every bit of visibility counts — mainly when clients research online before reaching out.

How to Improve Your Chances of Getting Mentioned

There’s no guaranteed way to be featured, but here’s what makes it far more likely:

1. Create Valuable, Expert-Level Content

• Answer fundamental questions your clients are searching for, such as “How do mortgage pre-approvals work?” or “How do fixed and variable rates compare?”
• Use simple, direct language. AI tools prefer content that’s easy to digest.
• Keep your info current and accurate. Outdated content is less likely to be trusted or featured.

2. Strengthen Your SEO and Technical Setup

• Use keywords that match common search queries, especially those triggering AI Overviews. Think like your client.
• Use structured data (schema markup) to help search engines understand your site better, such as FAQ, How-To, and Local Business schema. This allows Google to interpret the meaning of your content. Schema markup is behind-the-scenes code that tells search engines important details about your mortgage business—like your services, rates, reviews, and contact info—so your site can show richer results in Google.
• Improve your SEO: Show your Experience, Expertise, Authoritativeness, and Trustworthiness. This includes having a professional bio, linking to credible sources, and keeping your content accurate.

3. Build Authority Through Trusted Mentions

• Get published or mentioned on other reputable sites. A blog post on an industry site or a local news story featuring your business boosts your credibility.
• Use press releases and media features to get your name into trusted domains Google already pays attention to.

4. Format Your Content with AI in Mind

• Use FAQs, bullet points, and summaries to make your content skimmable and structured.
• Incorporate lists and tables when explaining things like rate comparisons or mortgage types. AI tools love organized data.

5. Keep an Eye on What’s Working

• Search for common industry questions to see which websites are currently being featured in AI Overviews.
• Study your competitors: What are they doing right regarding content, layout, and backlinks?

Build the Foundation With a Website That’s AI-ready

At Roar Solutions, we design websites built to meet the expectations of today’s search engines — including AI-generated features. From clean, mobile-friendly designs to SEO optimization and built-in blog capabilities, our sites help position your business as a credible, trusted source online.

While we can’t guarantee your business will be included in AI Overviews, having the right content and structure in place is a decisive first step — and that’s where we can help. Learn more about how we can support your online presence or get in touch to start building a site that works for you.