Social media can be a powerful tool for growing your mortgage business when it's done right. But between managing client files, chasing leads, and keeping up with changing rates, social media marketing often ends up being rushed, inconsistent, or overlooked entirely.
If you're a mortgage broker, loan officer, or agent who's wondering whether your social media strategy is working for you, it might be time for a professional boost. At Roar Solutions, we help mortgage professionals across North America manage and grow their social media presence with content that's on-brand, compliant, and conversion-focused.
Here are five signs you might need help with your mortgage social media marketing:
- 1. You're Posting Infrequently, or Not at All
One of the biggest red flags is inactivity. If you're only posting once every few weeks (or months), you're missing out on consistent exposure. Social media algorithms reward consistency, and your followers are more likely to forget you if you're not regularly showing up in their feeds.
Mortgage professionals who post consistently build trust, stay top-of-mind, and increase the chances that past or potential clients reach out when they need help.
Solution: Our managed social media service ensures that your posts are published regularly, featuring industry-relevant content, personalized graphics, and a balanced mix of educational and promotional material.
- 2. You're Not Sure What to Post
If you find yourself staring at a blank screen thinking, "What should I post today?" You're not alone. Many brokers struggle to come up with ideas that are both professional and engaging, yet still compliant.
Without a clear strategy, it's easy to fall into the trap of posting randomly, which doesn't drive engagement or interest.
Solution: Roar Solutions provides mortgage-specific content, including ready-to-go posts, mortgage tips, real estate trends, and curated industry news. We also create branded visuals that match your website and identity, ensuring everything feels cohesive.
- 3. You're Not Getting Leads or Engagement
It's one thing to post content, it's another to get results from it. If your posts are getting little to no likes, comments, shares, or website visits, then your audience isn't connecting with what you're sharing.
You may also be missing key tactics like using hashtags, writing compelling captions, or creating clear calls-to-action (CTAs).
Solution: Our social media team optimizes every post with performance in mind. That includes using mortgage industry hashtags, writing attention-grabbing intros, and guiding users toward action (like visiting your site or contacting you).
- 4. Your Pages Don't Match Your Brand
Your social media accounts should act as an extension of your website and brand. If your profiles look generic, outdated, or off-brand, or worse, if they have no visuals at all, it can hurt your credibility.
In a competitive market, trust and professionalism are everything.
Solution: Use your logos and main eyecatchers from your website as your profile picture and banner.
- 5. You Just Don't Have the Time
Let's be honest, social media takes time. Creating graphics, writing captions, researching topics, and keeping up with trends is a full-time job on its own. And if you're already overwhelmed with running your mortgage business, something's gotta give.
Solution: Let us handle it for you. Roar's managed social media service is built specifically for busy mortgage professionals who want the benefits of online marketing without the extra workload.
Ready to Level Up Your Social Media Presence?
If any of the signs above sound familiar, it's time to get support that works. At Roar Solutions, we make mortgage marketing easier, with fully managed social media services designed to help you grow your brand, stay compliant, and attract new leads.
Whether you need monthly content, branded posts, or full-service support, we're here to help your mortgage business stand out online.