HubSpot Free and Starter
HubSpot currently offers a Free Content Hub tier and a lower-cost Starter plan. These can be attractive for organizations that want to begin inside the HubSpot ecosystem.
Mortgage Website Platform Comparison
Roar Solutions vs HubSpot for Mortgage Websites
HubSpot is a broad CRM, marketing, sales, service and content platform. Roar Solutions is a managed website and marketing provider built around mortgage professionals. The real question is not which company has more software. It is which operating model fits the mortgage business you actually run.
Short Answer
Which is better for a mortgage company, HubSpot or Roar Solutions?
HubSpot is the more expansive business software platform. It combines CRM, content, marketing, sales and service capabilities and can make sense for organizations that want those systems tightly connected.
Roar is the more specialized mortgage website relationship. It starts with the website, mortgage content, calculators, lead capture, applications, hosting, support, reviews and marketing needs Roar repeatedly sees among Canadian and U.S. mortgage professionals. For an individual broker, loan officer or smaller mortgage company, that can be a much simpler operating model.
$35/month hostingRoar base mortgage website hosting, plus $199 starting setup.
$450/monthCurrent HubSpot Content Hub Professional starting price with annual billing on its public U.S. pricing page.
Mortgage-specializedRoar reports 2,500+ mortgage websites launched.
Cost Comparison
HubSpot can start free, but advanced Content Hub pricing moves into a different category
HubSpot should not be reduced to “expensive website hosting.” It is selling a much broader software ecosystem. That is exactly why a mortgage professional should ask whether they need the ecosystem or mainly need a high-quality mortgage website with the right support and tools.
Important: Website pricing is not always an apples-to-apples comparison. A software subscription may be inexpensive while professional setup, content, mortgage tools, paid apps, custom development, compliance updates, troubleshooting or ongoing marketing are separate. Roar's base mortgage website pricing currently starts at $199 one-time setup plus $35/month hosting, before taxes and optional custom work or marketing services.
HubSpot Professional
HubSpot's public U.S. pricing page currently lists Content Hub Professional starting at $450 per month with annual billing, or $500 per month billed monthly, with three core seats included.
Roar's narrower mission
Roar is not trying to replace an enterprise CRM suite. Its base pricing is centered on professionally setting up and hosting a mortgage website, then adding marketing, calculators, landing pages and trust tools as needed.
Devil's advocate: Comparing Roar's $35 monthly hosting with HubSpot Professional's $450 monthly starting price is not a pure feature-for-feature comparison. HubSpot Professional includes broader content and marketing capabilities. The useful question is whether a mortgage professional will use enough of that broader system to justify the cost and operational complexity.
Side-by-Side Comparison
Roar Solutions vs HubSpot for mortgage professionals
| Consideration | HubSpot | Roar Solutions |
|---|---|---|
| Primary purpose | Broad CRM-connected content, marketing, sales and service ecosystem. | Managed mortgage website, hosting and marketing ecosystem. |
| Website entry cost | Free tier available. Starter is lower cost. Professional currently starts at $450/month with annual billing on HubSpot's public U.S. pricing page. | Base mortgage websites currently start at $199 one-time setup plus $35/month hosting, before optional services and taxes. |
| Mortgage specialization | General-purpose platform serving many industries. | Strong mortgage niche focus in Canada and the United States. |
| Mortgage content | Content tools are flexible, but mortgage-specific architecture and copy must be created by the organization or its partners. | Pre-set mortgage service content and mortgage-specific website structures are available as a starting point. |
| Mortgage calculators | Typically embedded, integrated or custom-developed. | Mortgage calculators are part of Roar's ecosystem, with premium Canadian and U.S. calculator suites available. |
| CRM | Major strength. CRM is central to HubSpot's platform. | Roar is not positioned as a replacement for a full CRM. Sites can connect with compatible CRM and mortgage workflow systems. |
| Marketing automation | Major strength at higher product tiers and through the broader HubSpot platform. | Roar provides managed marketing services such as SEO, blog/social content, Google Business Profile and advertising rather than trying to reproduce a complete enterprise automation suite. |
| AI | AI-powered content tools and HubSpot Credits for AI agents and features. | AI-assisted content, code, strategy, prototypes and website tools combined with human review, mortgage knowledge and production support. |
| Support | Support varies by tier. HubSpot states Starter has email support while Professional and Enterprise include email and phone support. | Direct support from Roar's team for the managed website and hosting environment. |
| Review proof | Can integrate review tools and custom embeds. | Roar owns Build Trust Online, which lists HubSpot as a supported integration and can display Google reviews and trust widgets. |
| Hosting | Hosted website and content platform. | Managed Roar hosting environment for its proprietary website platform. |
| Customization depth | Strong, particularly at Professional and Enterprise levels with developers, modules and broader platform tools. | Focused customization around mortgage websites, landing pages, forms, tools, calculators and compatible integrations. |
| Best fit | Organizations that want CRM, content, automation, personalization, sales and service capabilities under a broad platform. | Mortgage professionals who mainly want the website and digital marketing handled by an industry-focused team. |
The Scope Question
Do you need a CRM platform with a website, or a mortgage website team that can connect to your existing stack?
HubSpot is compelling when the website is one component inside a larger customer platform. That can include CRM records, marketing automation, email, personalization, sales processes, service workflows and reporting.
Roar's philosophy is different. Many mortgage professionals already have core systems such as mortgage CRMs, point-of-sale applications, secure application platforms, calendars, analytics and email tools. Roar's role is to make the website become the public-facing hub that connects those pieces.
That means you do not have to replace your entire business stack just to improve the website.
Roar commonly thinks about:
- Mortgage application links and intake flows
- Mortgage calculators and rate tables
- CRM and scheduling connections
- Local SEO and Google Business Profile
- Mortgage landing pages for paid campaigns
- Reviews and social proof
- Canadian and U.S. mortgage terminology
AI Strategy
HubSpot and Roar both use AI. The differentiation is context.
AI is becoming a normal layer in modern website and marketing systems. The question is whether the AI is being applied with enough business and industry context.
HubSpot's advantage
HubSpot can apply AI across content creation and a broader CRM-connected environment. Paid Content Hub subscriptions include HubSpot Credits for AI-powered features and agents.
Roar's advantage
Roar applies AI inside a team that already understands mortgage websites, lead journeys, calculators, landing pages, SEO, hosting and common industry integrations.
Human review still matters
Mortgage content can influence major financial decisions. Roar treats AI as assistance rather than assuming generated copy, calculations or code should be published without review.
Learn how Roar reviews AI-created website projects before launch.
Trust and Reviews
Build Trust Online works with HubSpot, but it is part of the Roar product family
Build Trust Online is designed to bring real reviews onto the website where a prospect is deciding whether to call, book or inquire. It lists HubSpot as a supported integration, so this is not a platform-exclusive claim.
Google review widgets
Connect supported review sources such as Google Business Profile and display real customer feedback on the website.
$15/month starting price
Current public pricing starts at $15 per month with no setup fee, plus applicable taxes.
Mortgage placement strategy
Roar can think about where trust proof belongs on mortgage service pages, campaign landing pages and lead paths, not only whether a widget has been technically installed.
Which One Fits?
When HubSpot may be better, and when Roar may be better
You need a broader customer platform
- Your organization wants CRM, content, sales, service and marketing automation under one vendor.
- You have a team that will actively use advanced workflow, personalization and reporting capabilities.
- You have the budget and internal resources to administer a larger software platform.
- Your website strategy is tightly linked to an enterprise-grade CRM architecture.
You want a mortgage website partner, not another large system to administer
- Your main requirement is a professional mortgage website and ongoing support.
- You already use mortgage-specific CRM or application software and do not want to replace it.
- You want mortgage calculators, landing pages, SEO, paid ads and trust tools available through the same team.
- You want costs that are proportionate to an individual broker, loan officer, team or smaller mortgage company.
Client Proof
What mortgage professionals say about working with Roar
Roar's current testimonial markup reports an overall 5 out of 5 rating based on 438 reviews.
★★★★★
Monica Peckford“Roar Solutions is an amazing company! I'm so happy to have them taking care of all my website needs. Makes life easier.”
★★★★★
Steve Garganis“Thanks Roar Solutions! You've been such a pleasure to deal with. Great prices, Great web hosting, marketing, media service.”
★★★★★
Natalie Wellings“I have been working with Roar Solutions for what must be about 9 years now for my website design and hosting. I can honestly say that they have been amazing to work with!”
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Frequently Asked Questions
HubSpot vs Roar Solutions FAQs
Is Roar Solutions better than HubSpot for mortgage websites?
Roar Solutions may be a better fit when the primary need is a managed mortgage website with industry-specific content, calculators, lead paths, hosting and human support. HubSpot may be better when an organization needs a broader CRM-centered marketing, sales, service and content platform with advanced automation and personalization.
Is HubSpot more expensive than Roar Solutions?
For a basic mortgage website, Roar's current starting price is much lower than HubSpot Content Hub Professional. Roar currently starts at $199 one-time setup plus $35 per month hosting. HubSpot also has Free and Starter tiers, while its public U.S. pricing page currently lists Content Hub Professional starting at $450 per month with annual billing or $500 per month billed monthly. These products are not directly equivalent because HubSpot Professional includes a much broader content and marketing software suite.
Does HubSpot have a free website option?
Yes. HubSpot currently offers a free Content Hub tier that can be used to launch a website and create content. Free and Starter plans are useful for many businesses, but feature availability differs by tier.
Does HubSpot provide phone support?
HubSpot states that support depends on the Content Hub plan. Starter includes email support, while Professional and Enterprise include email and phone support. Roar's distinction is industry specialization and a direct relationship with the same team managing the mortgage website and hosting environment.
Does HubSpot include mortgage calculators?
HubSpot is not marketed as a mortgage-specific website platform. Mortgage calculators and other mortgage-specific borrower tools generally need to be embedded, integrated or custom-built. Roar provides mortgage calculators and premium calculator suites designed specifically for Canadian and U.S. mortgage websites.
Can Roar work with a CRM?
Yes. Roar websites can connect with compatible CRM systems, mortgage applications, analytics, email marketing, scheduling and other third-party services. The exact integration method depends on the specific platform and account.
Does HubSpot use AI?
Yes. HubSpot Content Hub includes AI-powered content tools and paid plans include HubSpot Credits for AI agents and features. Roar also uses AI for code, content, strategy, tools and prototypes, but combines it with human mortgage-market knowledge, review and production support.
Can Build Trust Online work on HubSpot?
Yes. Build Trust Online lists HubSpot among its supported website integrations. It can display supported reviews and trust badges on HubSpot websites as well as Roar websites and many other platforms.
Can HubSpot rank in Google and AI search?
Yes. HubSpot and Roar websites can both be optimized for traditional search and AI discovery. No platform guarantees rankings or AI citations. Useful content, technical quality, authority, structured information, local relevance and ongoing optimization remain important.
Who should choose HubSpot instead of Roar Solutions?
A larger mortgage organization may prefer HubSpot when it needs a deeply integrated CRM, marketing automation, content operations, personalization, sales and service platform. A broker, loan officer or smaller mortgage company that mainly wants a professionally managed mortgage website and niche support may find Roar simpler and more cost-effective.
Sources & Methodology
How this comparison was prepared
HubSpot statements are based primarily on HubSpot's official Content Hub pricing and product pages. Roar statements are based on Roar Solutions' current mortgage website, calculator, AI project and testimonial pages. Build Trust Online statements are based on the product's current public website and integration list.
- HubSpot, Content Hub Pricing
- HubSpot, Content Hub
- Roar Solutions, Mortgage Website Design
- Roar Solutions, Canadian Mortgage Calculators
- Roar Solutions, U.S. Mortgage Calculators
- Roar Solutions, AI Website Tools, Code Review & Hosting
- Build Trust Online
Editorial note: HubSpot prices, included credits, seats, support options and features can change. Roar and Build Trust Online pricing and features can also change. This page was reviewed on . HubSpot trademarks belong to their respective owners. Roar Solutions is not affiliated with or endorsed by HubSpot.
Built for Mortgage Professionals
Need a mortgage website, not another platform to manage?
Talk to Roar Solutions about a professionally managed mortgage website that can connect with the tools you already use.