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5 Tips for Revamping Your Website's Homepage
September 16, 2019
Think of your website's homepage as a welcome screen for potential clients. It's the first part of your website that most people will see, and many will form their impression of your company or business based on what they see on your homepage.
If you feel your homepage is outdated or not up to par, you're probably thinking about revamping it. There are a few things you should consider when you're doing this.
Functionality Comes First
How many clicks does it take for the customer to get from your homepage to the product page? The homepage should make it easy to access other pages that customers are likely to be interested in.
In the end, a homepage is about displaying your brand and drawing people in. Since it's such an important part of your site, it makes sense to hire a professional to design it.
Custom Photos Over Stock Photos
Stock photos are easy to get and relatively cheap, and this, unfortunately, means they're not unique. Spend a little more money to get custom photos from a professional. Alternatively, you could take the photos of yourself whether they are of your business, product or personnel. This helps to make your business feel more authentic.
Custom Banner Images
Instead of going through the familiar struggle of picking one image that will communicate everything you want to say, how about going with a slideshow instead. This makes it easier and faster for customers to see what your business is about.
“65% of marketers struggle with creating engaging and Google-loved content.”
Find Out What Works
There are many organizations that have put in a lot of resources to find out what impact different colors, fonts, layouts etc. have on customers. Although it might be tempting to try out a new and unique font, you may first want to find out what customers think about it. Do some research and find out what people have tested, what worked, and what didn't.
Use Color as a Branding Opportunity
Many businesses have certain colors that are associated with them. This can be the colors found on their logo, the color of their main product or simply the color that's commonly found on their advertising material. When these colors appear boldly on your homepage, it helps to foster your brand's identity. Soon enough, customers will start associating those colors with your company or product.
For more information on creating an eye-catching Mortgage website, contact our support team at firstname.lastname@example.org.
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